Privacy policy

Privacy Policy

Below, we would like to inform you about our privacy policy.
In the following we will provide you with information concerning the collection and use of all personal data when using our site. Thereby, we consider the applicable data protection law which applies in Germany. You can download this privacy policy at any time on our website.

We would like to expressly point out, that the transfer of data in the internet (e.g. by communicating via email) may have security vulnerability and cannot be completely protected from accesses of third parties.

Use of the contact details of our imprint for commercial advertisements is expressly not permitted, unless we have given our written consent or unless there is already a business connection. The provider and all people mentioned on this website hereby refuse their consent to any commercial use or passing on of their data.

Personal data

As a rule, you can use our website without any need to disclose us any of your personal data. Your personal data (e.g. name, address, email address) will only be recorded if you provide them on voluntary basis, for example in the framework of a contact inquiry. We not forward this data to third parties, unless the user has expressly consented to the forwarding of such information. Insofar as a contractual relationship is to be established between you and us, or provisions of such an agreement are to be specified or changed, we will collect and use your personal data to the extent that this is required to fulfill these purposes (inventory data). We survey, process and use personal data of the client only to the extent necessary for performance of the offered service (usage data). All personal data will be with us stored only until the purpose for which it was entrusted to us has been achieved processing your request or handling of your subscription). Therefore your data is recorded according to tax law and relating to commercial law.
By order of the competent authorities, we will be permitted in an individual case to provide information on inventory data if this is necessary to carry out prosecution proceedings, to enable the police forces of the German federal states to prevent crimes, to fulfil the statutory tasks of the constitution protection authorities of the German federal government, the German federal states, the Federal Intelligence Services or Military Intelligence, or to enforce intellectual property rights.

Duration of storage

The data will be stored in accordance with statutory retention periods and then deleted after expiry of this period, unless you have consented to further processing and use. Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.
 

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We have activated the IP anonymization. On this website your IP address may only be used in shortened form within the European or any other Contracting Party to the Agreement on the European Economic Area. In exceptional cases the full IP address will be passed on to a Google server in the USA and shortened there.
On behalf of the operator, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent the collection of personal data that is generated by the cookie (e.g. your IP address) as well as the the processing of data by Google by downloading and installing the browser plug-in via the following link http://tools.google.com/dlpage/gaoptout?hl=de

The use of this analysis tool, in particular the setting of cookies, takes place with your consent on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. 

"Google" is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

Right of access

You have the right to find out what personal data has been stored and may apply to get this information at no charge at any time. You have the right to revoke your consent for data recording already given to us at any time with future effect. For the exchange of information, please contact the operator using the contact information as set out in the imprint.

Google Tagmanager

This website uses the Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The tool itself (which implements the tags) is a cookie-less domain and does not collect any personal information. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If disabled at the domain or cookie level, it remains disabled for all tracking tags implemented with Google Tag Manager.

Facebook Custom Audiences (for websites) / Conversion via Meta Pixel

Purpose / Information
This website uses the so-called "Meta Pixel" of the social network "Facebook" of Meta Platforms Inc. ("Facebook") for the following purposes:

A. Facebook (Website) Custom Audience
We use the Meta pixel for remarketing purposes to be able to contact you again within 180 days. This allows us to display interest-based ads ("Facebook Ads") to users of the website when they visit the social network "Facebook" or other websites also using the process. In this way, we pursue the interest in displaying ads that are of interest to you in order to make our website or offers more interesting for you.

B. Facebook Conversion
In addition, we want to use the Facebook Pixel to ensure that our Facebook Ads match the potential interest of users and are not annoying. With the help of the Meta Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Recipient
Due to the marketing tool used (Meta pixel), your browser automatically establishes a direct connection with the Facebook server as soon as you have agreed to the use of cookies requiring your consent.
By integrating the Meta pixel, Facebook receives the information that you have called up our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that Facebook will find out and store your IP address and other identifying features.
The processing of the data by Facebook is carried out within the framework of Facebook's data use policy. Special information and details about the Meta pixel and its functionality can also be found in the Facebook help area.
The social network Facebook is operated by the company Meta Platforms Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, and for users of our website services resident in the EU by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
"Facebook" is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law.

Matomo

For statistical analysis, this website uses "Matomo" (formerly "PIWIK") - a service provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand. With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This allows us to find out, among other things, when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Order processing

We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.